Vans Joins Forces With Van Gogh Museum For Vivid, Arty Collection
时间:2018-08-02 11:38

Images via VansStep up your art game with Vans’ new capsule range, where 20th century elements meet streetwear. The skateboarding shoe brand has partnered with the Van Gogh Museum—the largest collection of Vincent van Gogh’s artworks—to put together an apparel and ‘Vans Classics’ footwear collection that will have you looking like a walking masterpiece.

Scanning 2,100 artworks accumulated from the post-impressionist painter’s decade-long career, Vans and the Van Gogh Museum narrowed the archive to four main bodies of work that most represent Van Gogh’s flair of bringing beauty, emotion, and color to life, as well as Vans’ creative ethos. These are Skull, Almond Blossom, Sunflowers, and the artist’s self-portrait.

The Skull appears in this series because it’s a hallmark of Van Gogh’s humble beginnings as a student of art. When learning about color theory, he fixated on a series of skulls to observe the way shade and light passed through them. The contentious practice translates onto Vans’ ‘Classic Slip-On’, a long-sleeve tee, a hoodie, and hat. Subtle details of his brush strokes and handwriting peek through revamped checkerboard prints.

To mirror the artist’s astuteness for color and texture, three shades of yellow, which pay homage to the iconic Sunflowers painting, are carefully applied across five canvasses including the ‘Authentic’ silhouette, a ‘Boyfriends’ tee, and a ‘Sunflower’ hoodie.

Another vibrant masterpiece, Almond Blossom, represents new life and the painter’s pursuit for serenity. Vans honors the gentleness of its story by printing the painting on satin material for a special bomber jacket, hat, and backpack.

Van Gogh’s self-portrait encapsulates the evolution of his art style, “where he captures himself using bright, unblended colors and a new technique of pairing complimentary colors to create depth and intensity.” The signature artwork can be found on the ‘Authentic’ silhouette and an oversized tee.

Each piece comes with a hangtag that divulges facts about Van Gogh’s artworks. The sneakers are also designed with custom footbed art that display the brandings of Vans and the Van Gogh Museum, as well as echo the artist’s vivid brushstrokes.

You can purchase the artistic collection on Vans’ website and retail stores beginning 3 August. The series will also be available at the Van Gogh Museum Shop. View some pieces below.

The Vans x @VanGoghMuseum collection arrives soon. Sign up for updates and be the first to know at https://t.co/C4Azp4oMCIpic.twitter.com/1IXzN8czpQ

— Vans Girls (@vansgirls) July 26, 2018AdvertisementAdvertisementA post shared by vans (@vans) on Jul 26, 2018 at 9:11am PDT

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Image via Vans

Image via Vans

Image via Vans

Image via Vans

Image via Vans

[via Footwear News, images via Vans]

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